Retail pop-up interior with terracotta display shelving lining the walls, blue carpet, and white bouclé seating

Project · Retail · SoHo, Manhattan

The Fora Pop-Up.

The brief

A retail space built around travel. Terracotta-painted millwork lines every wall, carries books and objects like a private library, and turns a showroom into somewhere you want to linger.

Floor-to-ceiling display shelving, painted a deep terracotta and angled into the walls so the room reads as one continuous piece. Feature walls of world clocks. A working postbox set into the millwork. Open niches and bookcases sized for travel guides, objects, and the brand’s own editions. Built to install fast and read finished from the first day.

TypeRetail · commercial millwork
Year2023
LocationSoHo, Manhattan
MaterialPainted millwork
ScopeDisplay shelving, feature walls, bench seating, postbox
BuiltNew York City
“Out of Office” feature wall with a New York clock, a working red postbox, and bench seating
World-clock wall reading London, Dubai, Tokyo, and Sydney above a built-in wood bench
Angled terracotta bookshelf filled with colorful travel guides
Built-in terracotta shelving with travel books, a framed landscape, and a potted plant
Display shelf with travel and design books styled against terracotta millwork
Floating shelf below a wall of clocks holding magazines and travel titles
Terracotta shelving with travel magazines, a plant, and the brand’s own edition on display
Open cubby niche in terracotta millwork with a card and a small plated display

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